AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps Performance in Israel - Q2 2022
Review of the top 5 drawing and coloring apps in Israel for Q2 2022, covering weekly downloads, revenue, and active user trends.
In the second quarter of 2022, the performance of the top drawing and coloring apps in Israel showed varied trends in terms of downloads, revenue, and active users. Data from Sensor Tower reveals the following insights:
Phone Case DIY saw a notable fluctuation in weekly downloads. Starting at 11.6K at the end of March, downloads peaked at 17.7K in early April, then experienced a decline, bottoming out at 1.7K in early May. A slight recovery was observed towards the end of June, reaching approximately 3.9K. Active users mirrored this trend, starting at 28.0K and peaking at 36.7K in early April, followed by a decline and stabilization around 15.9K towards the end of June.
DIY Keyboard experienced a significant increase in weekly downloads early in the quarter, with numbers rising from 3.9K to 10.2K by mid-April. However, this was followed by a gradual decline, ending the quarter at around 2.5K. Weekly active users showed a similar pattern, starting at 26.8K, peaking at 39.4K in mid-April, and then declining to approximately 30.8K by the end of June.
Paint by Number: Coloring Game had a consistent number of weekly downloads in the first half of the quarter, averaging around 3K. A downward trend was observed later, with downloads dropping to about 1.5K by the end of June. Revenue was relatively stable, with minor fluctuations, peaking at $165 in early April and maintaining lower values around $34 by the end of June. Active users started at 24.1K, peaking at 25.7K in mid-April, and then gradually declined to 17.4K by the end of the quarter.
Figurine Art - Coloring Games, a newer app, showed an initial surge in weekly downloads, reaching 11.1K in mid-May before declining to about 1.6K by the end of June. Active users followed a similar trend, peaking at 17.8K in late May and gradually decreasing to 13.8K by the end of the quarter.
No.Pix Color by Number & Pixel exhibited a steady pattern in weekly downloads, starting at 2K at the end of March and experiencing minor fluctuations, ending the quarter at 1.4K. Revenue remained minimal throughout the quarter, with only minor spikes. Active users showed a peak of 8.4K in mid-April, followed by a decline, settling at about 4.9K by the end of June.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.
